We help our clients:

• Generate communication objectives and develop the strategies and activities to meet them
• Drive awareness of products, unique market position and executive team through integrated pitch campaigns and ongoing media relations activities
• Develop and maintain relationships with key journalists, analysts and thought leaders

As part of our strategic public and media outreach programs, we:

• Organize and execute media interviews and tours
• Draft, circulate and track news releases and company announcements
• Create and refine corporate media kits and Web site news centers
• Manage the communication of company milestones, new product announcements, and merger and acquisitions with the media, analyst community, employees, customers and business partners
• Assist with and seek placement for bylined and guest editorials
• Develop crisis communication plans and manage crises, when needed
• Monitor the media relations and marketing activities of competitors and counter those efforts where appropriate
• Prepare for media interviews by providing media coaching and training
• Continually assess effectiveness of ongoing programs by providing clients with quarterly media coverage metrics reports