We help our clients:

• Present a clear, compelling and consistent message to the market
• Position their company, executives and products with current and potential customers using a clearly defined value proposition
• Ensure overall brand building and message consistency
• Create programs to extend a company’s brand and message through its Web site, collateral and advertising
• Generate direct mail pieces, newsletters and e-mail campaigns for customer relationship prospecting, building and maintenance
• Compile customer case studies, white papers and testimonials for use in media relations, presentations and marketing collateral
• Consult on print and online ad placement
• Perform marketing analysis through surveys, focus groups, etc.
  

As part of communications and message development, we:

• Hold discovery sessions and internal focus groups to uncover the unique qualities of a company, its executives, products and services
• Create comprehensive messaging platforms that clearly articulate a company’s story and value proposition
• Develop creative strategies that build brand identity through image creation and enhancement
• Render visually appealing and content-rich Web sites and marketing collateral
• Produce direct mail and advertising programs, which are consistent with marketing, public relations, messaging and business development activities
  

With extensive expertise in special event and trade show consulting, we:

• Provide strategic trade show calendar planning, evaluation, audience analysis and supplemental branding/advertising opportunity comparisons
• Consult on booth layout, location and size to maximize ROI
• Decide on traffic generation tools and techniques, brand-building and relevant giveaways
• Develop booth flow management, lead generation and capture programs
• Select and position messaging content and graphic displays for increased exposure
• Determine placement and scheduling of demonstrations, presentations and in-booth promotions
• Design and create audience-relevant themed pre-show, onsite and post-show promotional packages
• Manage timelines for show planning and campaigns
• Develop programs for booth training, staff preparation, post-mortems and reporting
• Review year-over-year trends in attendance, lead capture and organizational value