We understand the pervasive power of messaging and how to use it for positioning a company to resonate with its target audiences and achieve its growth aspirations. Through a customized blend of Web development, e-marketing, events, and/or advertising we create and implement customized, high-impact marketing programs to help our clients realize their goals.
We help our clients:
- Present a clear, compelling and consistent message to the market
- Position their company, executives and products with current and potential customers using a clearly defined value proposition
- Ensure overall brand building and message consistency
- Create programs to extend a company’s brand and message through its Web site, collateral and advertising
- Generate newsletters and email campaigns for customer relationship prospecting, building and maintenance
- Compile customer case studies, white papers and testimonials for use in media relations, presentations and marketing collateral
- Consult on print and online ad placement
- Perform marketing analysis through surveys, focus groups, etc.
As part of communications and message development, we:
- Hold discovery sessions and internal focus groups to uncover the unique qualities of a company, its executives, products and services
- Create comprehensive messaging platforms that clearly articulate a company’s story and value proposition
- Develop creative strategies that build brand identity through image creation and enhancement
- Consult on direct mail and advertising programs, to ensure consistency with marketing, public relations, messaging and business development activities
With extensive expertise in special event and trade show consulting, we:
- Provide strategic trade show calendar planning, evaluation, audience analysis and supplemental branding/advertising opportunity comparisons
- Consult on booth layout, location and size to maximize ROI
- Decide on traffic generation tools and techniques, brand-building and relevant giveaways
- Develop booth flow management, lead generation and capture programs
- Determine placement and scheduling of demonstrations, presentations and in-booth promotions
- Create audience-relevant themed pre-show, onsite and post-show promotional packages
Manage timelines for show planning and campaigns - Develop programs for booth training, staff preparation, post-mortems and reporting
- Review year-over-year trends in attendance, lead capture and organizational value
